February 7, 2016 –Simpli5d Reduces Digital Fraud
Advertisements over internet form a major chunk of the marketing expenditure of companies these days. With many people spending a major amount of their time surfing on social networking sites, e-commerce websites, email, search engines, there are plenty of opportunities for brand promotion and marketing of products and services on these platforms.
Moreover, there are ways to measure the effectiveness of these ads on internet by recording number of clicks and using modern analytic systems.
However, as much as these platforms are effective, there are many pitfalls and hurdles as well in these kinds of campaigns. This is mainly due to the presence of many malicious automated bots and blindspots which can lead to false feedbacks and impressions to advertisers and publishers about the reach and effectiveness of their ad campaigns.
Simpli5d is an Audience Intelligence Platform which is trying to solve this problem of Viewability, Ad Fraud & Audience Engagement across formats and platforms via gamut of its products. Founded in 2012 by Mittal and Sidharth Oswal, Simpli5d Platform is ideal for advertisers who need to reach real human audience and engage the users with their brands.
Simpli5d offers three products through its patent pending technology based on natural language processing (NLP), namely NLPCaptcha, NLPVideo, NLPMobile & Koment Box. These products ensure two way engagements for brands in a bot free environment. This technology & platform not just helps advertisers in saving their ad spends from bots but also helps various publishers (website Owners) to secure their site from bots and enhance user engagement on their portals.
Remember that distorted image at multiple places during login/registration/comments/COD etc where one has to figure out the right letters to prove they are human and not bots ? These are called Captchas, and no matter how silly filling them sounds, they are the ones safeguarding websites and blogs from spam and other malicious attacks.
Simpli5d technologies makes Captcha an integral part of their products. They provide an engaging Captcha for brands wherein the user engages with the brand by filling the brand message or engaging with the brand across its publisher reach to ensure two way real human engagement with the brand.
Further, this is not just restricted to Captcha and Simpli5d also provides similar solutions on Video pre-roll to ensure there is two way engagement with the brand in the pre-roll as well and not just restricted to blind video views. In general in a video pre-roll campaign the brand is not sure if the video has in reality attracted the eyeballs of the consumer. All these solutions are also available on mobile.
According to an internal study by the company, over 56% of the overall Internet traffic is driven by ad frauds and 56% ads on websites are never viewed globally. Its disruptive anti-fraud technology helps to curb this problem by providing benefits to both advertisers and publishers.
The brand message of advertiser is viewable as the user has engaged with the same and he is paying for the users who have interacted with the brand. He is assured that it is a real human and not a bot. Simpli5d’s patent pending Captcha technology ensures to take care that the bots are filtered here with various levels of security checks.